Emergent Intelligence
The original theory and term: Artificial Intelligence (AI) understood as a complex adaptive system. The unified framework toward which his entire research arc has been building.
About the Author
The mind behind Emergent Intelligence.
Emergent Intelligence is the work of Drew Guitarte — an enterprise architect who has spent twenty-five years building bridges between business and technology, and who invented the theory this site exists to advance.
The Practitioner
Twenty-five years on the bridge between business and technology.
Andrew “Drew” Guitarte is an Enterprise Architecture (EA) executive and a SAP LeanIX Enterprise Architecture Management (EAM) Subject Matter Expert (SME). He is the Founder, Chairman, and Chief Executive Officer (CEO) of Enduraman Corporation, an independent management-consulting firm in the San Francisco Bay Area. He currently serves as Chief Architect for a global manufacturer and as Enterprise Architect for a major North American retailer, and has been an Adjunct Professor at Golden Gate University for more than a decade.
Across that career he has led complex, cross-functional programs and enterprise-wide transformation — as enterprise architect, business architect, senior project manager, and business analyst — in financial services, banking, healthcare, manufacturing, airlines, and government. The work has always returned to a single conviction: for technology to be relevant, it must be inseparable from the goals of the business.
For technology to be relevant, it must be inseparably coordinated with business goals. Enterprise architecture is not an information-technology function — it is a business function.
The Originator
Frameworks, named and built.
Drew does not only practice architecture; he originates it. Two frameworks and a professional community trace directly to him.
The Pluggable Economy
His 2022 economic framework: every person, product, and business connecting as frictionlessly as a power outlet, governed by one principle — delight for all.
Business Architecture Society
The chapter-based, nonprofit professional organization he founded and chairs — built practitioner-to-practitioner, on the belief that peers learn best from peers.
Credentials
The record behind the work.
- Education
- Doctorate in Business Administration (DBA), Golden Gate University. Master of Science (M.S.) in Computer Science, major in Artificial Intelligence (AI), Ateneo de Manila University. Bachelor of Science (B.S.) in Mathematics and Computer Science. Harvard Extension School (Information Management and Cybersecurity, in progress).
- Certifications
- Project Management Professional (PMP); PMI Agile Certified Practitioner (PMI-ACP); Certified Business Analysis Professional (CBAP); Certified Innovation Professional (CIP); Certified SAP LeanIX EAM Practitioner.
- Affiliations
- Delegate, Federation of Enterprise Architecture Professional Organizations (FEAPO). Advisory Board member, Business Architecture Guild. Founder, Chairman, and CEO, Business Architecture Society.
- Selected work
- Author of peer-reviewed and conference papers, including the Cutter Consortium CHEF tool (2017) and “Taming the Wicked Problem of Portfolio Management” (PMI Global Congress, 2015). Recurring speaker at the Project Management Institute (PMI) Global Congress.
The Throughline
A bridge-builder who runs long.
The instinct that runs through every framework is the same one: connect what others keep apart — information technology to business, theory to practice, current state to target state. The work is deliberate and patient, built for durable outcomes rather than fast ones.
That patience has a name. Enduraman — the firm and the philosophy — holds that sustained, deliberate effort over time beats intensity and flash. It is the same ethic, whether the distance is a marathon or a multi-year transformation.
Build the bridge. Run the distance.